PRIVACY & COOKIE POLICY

Privacy & Cookie Policy

 

At Aluran, we believe that clinical transparency applies to both our formulations and your personal data. This Privacy & Cookie Policy explains how ProFinition Pereira dos Santos, trading as "Aluran" ("we," "us," or "our"), collects, uses, protects, and selectively shares your personal information when you visit or make a purchase from our website.

We strictly comply with the General Data Protection Regulation (GDPR) in the EU, the UK-GDPR, the California Consumer Privacy Act (CCPA) in the US, and the Swiss Federal Act on Data Protection (FADP). As the "Data Controller," we are legally responsible for safeguarding your information.

  1. Personal Information We Collect

When you interact with our site, we collect specific data necessary to fulfill our service and optimize your experience:

  • Order Information: Name, billing address, shipping address, payment details (processed securely via encrypted third-party gateways; we never store your full credit card number), email address, and phone number.

  • Device Information: IP address, time zone, web browser version, and the specific pages or products you view. This is collected automatically using cookies and tracking technologies to ensure our website functions correctly across all devices.

2. How We Use Your Information

We use your data strictly for legitimate business purposes:

  • Fulfillment: To process transactions, arrange shipping, and provide you with invoices and order confirmations.

  • Customer Care: To communicate with you regarding your order, answer formulation queries, and screen our orders for potential risk or fraud.

  • Marketing (With Consent): If you opt-in, we use your email to share protocol updates, new releases, and information regarding our 10% pledge. You can unsubscribe at any moment.

3. Cookies, Pixels, and Advertising

To provide a seamless e-commerce experience and maintain our advertising efforts, we use cookies (small data files placed on your device) and tracking pixels.

  • Essential Cookies: Required for the website to function (e.g., keeping items in your shopping cart).

  • Performance & Analytics: We use Google Analytics to understand how visitors interact with our site.

  • Advertising Pixels: We utilize the Meta Pixel (Facebook/Instagram), TikTok Pixel, and Pinterest tag. These tools help us deliver relevant, tailored advertising to you on these platforms based on your interactions with our site (e.g., viewing a specific serum).

  • Opting Out: You have absolute control. You can disable non-essential cookies via the cookie banner upon your first visit. Additionally, you can opt out of targeted advertising through the Digital Advertising Alliance (optout.aboutads.info) or directly within the privacy settings of your Meta, TikTok, or Google accounts.

4. Data Sharing and Third Parties

We do not and will never sell your personal data to third parties. We only share your information with trusted partners necessary to operate our business:

  • E-commerce Platform: Shopify, which powers our online store and securely processes your data.

  • Logistics Partners: Shipping carriers (e.g., local postal services, DHL) strictly to deliver your package.

  • Payment Processors: Stripe or PayPal, for secure transaction handling. These third parties are legally bound to protect your data and may only use it for the specific tasks we authorize.

5. International Data Transfers

Aluran operates globally. Your data may be transferred to and processed in countries outside of your residence, including Switzerland, the European Union, the United Kingdom, and the United States (where our platform Shopify hosts data servers). We ensure that all international data transfers comply with applicable legal frameworks, utilizing Standard Contractual Clauses (SCCs) to guarantee European and British standards of data protection wherever your data is processed.

6. Your Privacy Rights

Depending on your location (EU, UK, US, or CH), you possess fundamental rights regarding your data:

  • The Right to Access: You can request a copy of the personal data we hold about you.

  • The Right to Erasure ("Right to be Forgotten"): You can request that we delete your personal information.

  • The Right to Correction: You can ask us to update inaccurate or incomplete data.

  • The Right to Opt-Out: California residents (CCPA) have the right to opt-out of the "sharing" of personal information for cross-context behavioral advertising.

To exercise any of these rights, please contact our privacy team using the information below.

7. Data Retention

When you place an order through our site, we will maintain your Order Information for our legal, tax, and accounting records unless and until you ask us to delete this information.

8. Contact and Legal Entity Information

For any questions regarding your privacy, to exercise your data rights, or to file a complaint, please contact our Data Protection Officer at:

Email: support@aluran.com

Data Controller:

ProFinition Pereira dos Santos (operating as Aluran)

Represented by: Álvaro Henrique Pereira dos Santos

Route de la côte 13, 1754 Avry-sur-Matran, Switzerland

Company Registration Number (IDE/UID): CHE-458.758.197